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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms

A Creator s Guide to Transmedia Storytelling How to Captivate and Engage Audiences Across Multiple Platforms The First How To Strategy Guide to Transmedia Storytelling Phillips s book is a powerful tool for anyone who wants to make a career for him or herself within the world of transmedia Through her guidan

  • Title: A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms
  • Author: AndreaPhillips
  • ISBN: 9780071791526
  • Page: 261
  • Format: Hardcover
  • The First How To Strategy Guide to Transmedia Storytelling Phillips s book is a powerful tool for anyone who wants to make a career for him or herself within the world of transmedia Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story David Gale, Executive Vice PresThe First How To Strategy Guide to Transmedia Storytelling Phillips s book is a powerful tool for anyone who wants to make a career for him or herself within the world of transmedia Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story David Gale, Executive Vice President, MTV Cross Media Transmedia storytelling is a bold and exciting new arena for creativity and innovation Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling Michelle Satter, Founding Director, Sundance Institute Feature Film Program An excellent and fair minded primer and survey of the underpinnings and fast evolving techniques behind multiplatform narrative Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling Highly recommended Jeff Gomez, CEO, Starlight Runner Entertainment A no nonsense guide for the fun filled and strangely awesome world of transmedia storytelling C C Chapman, coauthor of Content Rules and Amazing Things Will HappenIncludes QA sessions with the world s leading experts in transmedia storytellingAbout the Book What is transmedia storytelling and what can it do for you It s the buzzword for a new generation a revolutionary technique for telling stories across multiple media platforms and formats and it s rapidly becoming the go to strategy for a wide variety of businesses If you work in marketing, entertaining, or advertising, transmedia storytelling is a must have tool for pulling people into your world.Why do you need A Creator s Guide to Transmedia Storytelling If you want to attract, engage, and captivate your audience, you need this book Written by an award winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy hitters such as HBO, Disney, Ford, and Sony Pictures at a fraction of the cost.You ll learn how to Choose the right platforms for your story Decide whether to DIY or outsource workFind and keep a strong core production teamMake your audience a character in your storyGet the funding you need and even make a profitForge your own successful transmedia careerWith these proven media ready strategies, you ll learn how to generate must read content, must see videos, and must visit websites that will only grow bigger as viewers respond, contribute, and spread the word You ll create major buzz with structures such as alternate reality games and fictional character sites or even old fashioned platforms such as email and phone calls The you connect to your audience and the you get them involved in the storytelling process, the successful you will be.This isn t the future This is now This is how you tell your story, touch your audience, and take your game to the next level through transmedia storytelling.

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      Published :2019-08-06T08:12:13+00:00

    About "AndreaPhillips"

    1. AndreaPhillips

      AndreaPhillips Is a well-known author, some of his books are a fascination for readers like in the A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms book, this is one of the most wanted AndreaPhillips author readers around the world.

    996 Comments

    1. This is the second "how-to" book that I've reviewed on the topic of Transmedia Storytelling. The Guide by Andrea Phillips is a pragmatic journal of all the creative possibilities -- and a welcomed addition to the body of practitioner knowledge and associated lessons learned.Ms. Phillips describes her own experiences as a game designer and includes numerous insightful Q&A sidebars with contributions from her accomplished peer group -- they're primarily transmedia practitioners within the Amer [...]


    2. For anyone interested in transmedia storytelling, this is an outstanding primer that covers most of the big issues. Phillips discusses issues ranging from how to construct a narrative that operates mostly in a single medium, with transmedia elements providing depth, to constructing a narrative meant to work with key pieces of the story scattered across different communications channels. She discusses the pitfalls and benefits of both approaches, without taking sides. She doesn't shy away from an [...]


    3. For someone who likes to write stories, this is an interesting read. It made me look at my own projects in a different light. I have recorded audio versions of several of my stories which can be found on Flashtold, my flash fiction blog. So in a way, I guess I've been migrating toward a transmedia way of telling a story.But true transmedia storytelling is so much bigger than that. I picked up a copy of "Cathy's Book", which was mentioned in this book, just to see how it was put together. A revie [...]


    4. An introduction to transmedia storytelling, and a high-level how-to for people interested in breaking into the (likely to grow) field. Phillips opens with the basics of storytelling and then applies them to transmedia projects. She discusses how projects should be structured, including the importance of interactivity, how to handle production and management of such an endeavor, including how and when to use various media options, and then closes with the more practical aspects, like funding, pro [...]


    5. For me, this book was a breath of fresh air. Lately I have been reading a lot of academic works by specialists in media texts. Those authors are very intelligent, highly educated, and honestly fascinating. Even so, it was really cool for me to take a step back from the media scholars and read a book by someone who was actually making stuff. Andrea Phillips has real experience crafting and producing transmedia narratives, and that makes her perspective invaluable to someone interested in the fiel [...]


    6. I approached this book as a person with little knowledge or experience in transmedia content. I was looking for the basics, really, focusing on storytelling and taking advantage of the different ways a story could be told, using different media and interactive elements. "A Creator's Guide" does a good job describing the basics of stretching or dividing storytelling between two or more medias. It also covers the business aspects of this market. There are plenty of examples mentioned, but without [...]


    7. This book was interesting for the absolute beginner learning about transmedia. Phillips lists a ton of transmedia creators and projects. What I would have liked more of is case studies - if she could have walked us through specific projects and how they worked that would have been very instructive, versus just mentioning them and saying what worked in them and what didn't.Finally, she touches and script writing and filmmaking which seems like the wrong place to even mention it since she only goe [...]


    8. Had to read this for school, and I was impressed. I had no transmedia experience before, and after one project, I can see the appeal. Andrea Phillips goes into a lot of detail about Transmedia Storytelling and uses a ton of examples. This is basically a "How to create Transmedia Stories" done right! I'll be keeping it on my shelf for reference later.My only fault is that it doesn't seem to go into the weeds details that would help a n00b like myself create a transmedia story on various platforms [...]


    9. I wrote a whole long explanation for the 2 stars. And then my browser hiccuped and the copy was all lost.Not retyping it out (as I spent an hour crafting a thoughtful review and I just do not have the energy to do so again), but I'd be happy to explain why, as an instructor of digital media storytelling and a producer of interactive content, I didn't like this book.It had some good tidbits of insights, but as a fluid package I feel it goes too surface-level over some important issues in developm [...]


    10. Amazing guide to transmedia! Phillips talks about everything from the bare basics of what transmedia is to how to make a career as a transmedia storyteller. I will admit, before reading this I had never even heard of transmedia. Even after Is tarted this book I considered it a sales gimmick, advertising, but it's so much more. It's a new form of art.


    11. Read for independent study on transmedia fiction. Very accessible in language and concepts. Good reference to examples, but this content will necessarily become dated as time passes and as new technology emerges.


    12. Easy to read but like most of the books written from a working professional rather than an academic, it becomes too wordy and goes all over the place. It could have been more concise.The interviews, for example, add very little. They could have been summarized in a few words or paragraphs.


    13. Simple and practical guide with full if interesting point of views. Inspiring and, easily browsed book.


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